Apple recognizes that its confidential, proprietary and business and third-party information is our competitive advantage in the marketplace. Apple takes steps to protect its own confidential information and respects the confidential information of others. Apple therefore expects all employees to assume responsibility for protecting these sources of confidential information. Apple identifies, classifies and protects all useful business information from disclosure, loss, modification, destruction and deliberate or unreased reproduction. You may not disclose confidential apple information to third parties unless a written agreement or license has been previously signed and approved by the Division`s Vice President. 1) Even if the product has been advertised, you still can`t talk about it. Companies like Apple pay their engineers to create the products, not to market them. To prevent employees from unfairly gaining large social media followers, which could then be used for monetary gain, they must establish confidentiality rules. If you sign a confidentiality agreement, you can`t talk about anything until you get the green light. GT`s motions in bankruptcy court on October 10 state that the confidentiality agreements required by Apple „provide that any breach of confidentiality obligations requires GTAT Corp.
to pay Apple $50 million in liquidated damages per event“ and that „the confidentiality agreement itself was considered „confidential.“ “ Fast Company spoke to a manager who was one of the first people outside Apple to have access to a first-generation iPad before the tablet was ever introduced. The Exec refused to overturn Apple`s famous confidentiality agreement (NDA) because it was too risky. And while a few details of the NDA leaked last year, the executive gave us a much clearer and very important picture of the great lengths that Apple will cross to make sure you never see the iPhone 5 before Tim Cook wants to see it. The terms of Apple`s extensive confidentiality agreements have been announced through the ongoing bankruptcy proceedings of former sapphire supplier GT Advanced Technologies. On Friday, a New Hampshire judge announced a series of documents in the case, including the confidentiality agreement approved by Apple and GTAT, which was previously kept secret. Apple, more than any other technology manufacturer, strives to minimize the publication of most of the secret details surrounding its new products. Although this year, more leaks than in the past, with images and images of the prince of the case mounted for the iPhone 6 and iPhone 6 Plus flooded the Internet in the months and weeks before Apple`s announcement of the devices, Apple takes the leaks very seriously and the terms of the confidentiality agreement confirm it. The bankruptcy application of GT Advanced Technoligies, a supplier of Apple`s highly prized sapphires screens, revealed that Apple is charging its suppliers $50 million for leaks as part of its vast privacy agreements, which Apple considers a leak in itself. Apple`s sapphire screen supplier, GT Advanced Technologies, filed documents in bankruptcy court claimed its confidentiality agreement carries a $50 million fine for the leaks.
Other Apple secrets could also be revealed, as a judge accepted GT`s request to disclose more details about its confidential agreement.